Cream Co. vs Snake River Farms · Bay Area shelf head-to-head
Cream Co. and Snake River Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cream Co. carries more Brand PowerSnake River Farms is in more Bay Area grocersCream Co. fields the deeper lineup
Cream Co.
Snake River Farms
26
brand power
20
7
products
2
3
categories
2
5
subcategories
2
2
grocers
6
$1.03
price per oz
92.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cream Co.▭ Snake River Farms
Distribution · 30% of score8·25
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cream Co.
only Snake River Farms
no top category Cream Co. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cream Co. · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cream Co. · Snake River Farms