Crisp & Co. vs Mama Lil's · Bay Area shelf head-to-head
Crisp & Co. and Mama Lil's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crisp & Co. carries more Brand PowerMama Lil's is in more Bay Area grocers
Crisp & Co.
Mama Lil's
23
brand power
18
5
products
4
3
categories
2
2
grocers
3
$10.71
avg price
$14.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crisp & Co.▭ Mama Lil's
Distribution · 30% of score8·13
C
M
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crisp & Co.
only Mama Lil's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crisp & Co. · 0
no exclusive doors — everywhere Crisp & Co. is, Mama Lil's is too.
only Mama Lil's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crisp & Co. · Mama Lil's
