Crispy Green vs Solely: Dried Fruit · Bay Area shelf head-to-head
Crispy Green and Solely: Dried Fruit, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Solely: Dried Fruit is in more Bay Area grocersCrispy Green fields the deeper lineup
Crispy Green
Solely: Dried Fruit
16
brand power
12
5
products
2
2
categories
1
4
subcategories
1
3
grocers
8
$8.80
avg price
$14.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crispy Green▭ Solely: Dried Fruit
Distribution · 30% of score13·33
C
S
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score34·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crispy Green
only Solely: Dried Fruit
no top category Crispy Green doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crispy Green · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crispy Green · Solely: Dried Fruit