Cristal vs Rudi's · Bay Area shelf head-to-head
Cristal and Rudi's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rudi's carries more Brand PowerRudi's is in more Bay Area grocersRudi's fields the deeper lineup
Cristal
Rudi's
14
brand power
45
3
products
26
2
categories
5
3
subcategories
12
1
grocers
12
$6.99
avg price
$8.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cristal▭ Rudi's
Distribution · 30% of score4·50
C
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cristal
no top category Rudi's doesn’t also play in.
only Rudi's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cristal · 0
no exclusive doors — everywhere Cristal is, Rudi's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cristal · Rudi's
