Crofter's Organic vs Darbo · Bay Area shelf head-to-head
Crofter's Organic and Darbo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crofter's Organic
Darbo
39
brand power
42
16
products
18
1
categories
3
12
grocers
12
55.3¢
price per oz
63.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crofter's Organic▭ Darbo
Distribution · 30% of score50·50
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crofter's Organic
no top category Darbo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crofter's Organic · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crofter's Organic · Darbo
