Crofter's vs Dalmatia · Bay Area shelf head-to-head
Crofter's and Dalmatia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dalmatia carries more Brand PowerDalmatia is in more Bay Area grocersDalmatia fields the deeper lineupDalmatia sits further up the premium end
Crofter's
Dalmatia
12
brand power
39
5
products
14
1
categories
2
4
grocers
14
$7.04
avg price
$6.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crofter's▭ Dalmatia
Distribution · 30% of score17·58
carried in 4 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crofter's
no top category Dalmatia doesn’t also play in.
only Dalmatia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Crofter's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crofter's · Dalmatia