Crow & Moss vs Tony's Chocolonely · Bay Area shelf head-to-head
Crow & Moss and Tony's Chocolonely, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tony's Chocolonely carries more Brand PowerTony's Chocolonely is in more Bay Area grocersTony's Chocolonely fields the deeper lineup
Crow & Moss
Tony's Chocolonely
0
brand power
54
6
products
28
1
categories
3
1
grocers
20
$9.89
avg price
$7.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crow & Moss▭ Tony's Chocolonely
Distribution · 30% of score4·83
C
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crow & Moss
no top category Tony's Chocolonely doesn’t also play in.
only Tony's Chocolonely
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crow & Moss · 0
no exclusive doors — everywhere Crow & Moss is, Tony's Chocolonely is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crow & Moss · Tony's Chocolonely