Crown Prince Natural vs Conservas Ortiz · Bay Area shelf head-to-head
Crown Prince Natural and Conservas Ortiz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Conservas Ortiz carries more Brand PowerConservas Ortiz is in more Bay Area grocersConservas Ortiz fields the deeper lineupCrown Prince Natural sits further up the premium end
Crown Prince Natural
Conservas Ortiz
18
brand power
40
3
products
12
2
categories
1
3
subcategories
3
5
grocers
13
$6.93
avg price
$15.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crown Prince Natural▭ Conservas Ortiz
Distribution · 30% of score21·54
C
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crown Prince Natural
only Conservas Ortiz
no top category Crown Prince Natural doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Crown Prince Natural · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crown Prince Natural · Conservas Ortiz