Crush vs Fever-tree · Bay Area shelf head-to-head
Crush and Fever-tree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fever-tree carries more Brand PowerFever-tree is in more Bay Area grocersFever-tree fields the deeper lineupFever-tree sits further up the premium end
Crush
Fever-tree
21
brand power
63
7
products
43
1
categories
5
1
subcategories
9
9
grocers
20
10.0¢
price per fl oz
30.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crush▭ Fever-tree
Distribution · 30% of score38·83
C
carried in 9 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crush
no top category Fever-tree doesn’t also play in.
only Fever-tree
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crush · 1
only Fever-tree · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crush · Fever-tree
