Crystal Light vs Kool-aid · Bay Area shelf head-to-head
Crystal Light and Kool-aid, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crystal Light carries more Brand PowerCrystal Light is in more Bay Area grocersCrystal Light fields the deeper lineupCrystal Light sits further up the premium end
Crystal Light
Kool-aid
34
brand power
26
14
products
9
2
categories
3
2
subcategories
4
7
grocers
4
$5.53
avg price
$5.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crystal Light▭ Kool-aid
Distribution · 30% of score29·17
C
K
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score69·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crystal Light
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Crystal Light · 4
only Kool-aid · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crystal Light · Kool-aid
