Crystal vs Tapatio · Bay Area shelf head-to-head
Crystal and Tapatio, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tapatio carries more Brand PowerTapatio is in more Bay Area grocersTapatio fields the deeper lineup
Crystal
Tapatio
21
brand power
34
2
products
8
2
categories
3
11
grocers
13
41.9¢
price per fl oz
49.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crystal▭ Tapatio
Distribution · 30% of score46·54
C
T
carried in 11 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crystal
only Tapatio
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crystal · 1
only Tapatio · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crystal · Tapatio