Curry & Hurry vs Brooklyn Delhi · Bay Area shelf head-to-head
Curry & Hurry and Brooklyn Delhi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brooklyn Delhi carries more Brand PowerBrooklyn Delhi is in more Bay Area grocersBrooklyn Delhi fields the deeper lineup
Curry & Hurry
Brooklyn Delhi
14
brand power
41
2
products
12
1
categories
4
1
subcategories
7
4
grocers
8
89.9¢
price per oz
95.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Curry & Hurry▭ Brooklyn Delhi
Distribution · 30% of score17·33
C
B
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Curry & Hurry
no top category Brooklyn Delhi doesn’t also play in.
only Brooklyn Delhi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Curry & Hurry · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Curry & Hurry · Brooklyn Delhi