Cvt Soft Serve vs Van Leeuwen · Bay Area shelf head-to-head
Cvt Soft Serve and Van Leeuwen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Van Leeuwen carries more Brand PowerVan Leeuwen is in more Bay Area grocersVan Leeuwen fields the deeper lineupVan Leeuwen sits further up the premium end
Cvt Soft Serve
Van Leeuwen
20
brand power
49
5
products
36
1
categories
4
2
subcategories
4
7
grocers
11
87.5¢
price per oz
65.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cvt Soft Serve▭ Van Leeuwen
Distribution · 30% of score29·46
C
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cvt Soft Serve
no top category Van Leeuwen doesn’t also play in.
only Van Leeuwen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cvt Soft Serve · 1
only Van Leeuwen · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cvt Soft Serve · Van Leeuwen
