Cypress Grove vs Laclare Family Creamery · Bay Area shelf head-to-head
Cypress Grove and Laclare Family Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cypress Grove carries more Brand PowerCypress Grove is in more Bay Area grocersCypress Grove fields the deeper lineupCypress Grove sits further up the premium end
Cypress Grove
Laclare Family Creamery
48
brand power
33
21
products
17
2
categories
1
4
subcategories
5
16
grocers
8
$2.22
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cypress Grove▭ Laclare Family Creamery
Distribution · 30% of score67·33
carried in 16 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cypress Grove
only Laclare Family Creamery
no top category Cypress Grove doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cypress Grove · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cypress Grove · Laclare Family Creamery
