Cyrus O'leary's Pie Co vs Out The Dough · Bay Area shelf head-to-head
Cyrus O'leary's Pie Co and Out The Dough, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Out The Dough carries more Brand PowerCyrus O'leary's Pie Co fields the deeper lineupOut The Dough sits further up the premium end
Cyrus O'leary's Pie Co
Out The Dough
22
brand power
28
11
products
8
1
categories
2
3
subcategories
2
6
grocers
6
72.7¢
price per oz
$1.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cyrus O'leary's Pie Co▭ Out The Dough
Distribution · 30% of score25·25
C
carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cyrus O'leary's Pie Co
no top category Out The Dough doesn’t also play in.
only Out The Dough
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cyrus O'leary's Pie Co · 4
only Out The Dough · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cyrus O'leary's Pie Co · Out The Dough
