Délice Glacé vs L'amourette · Bay Area shelf head-to-head
Délice Glacé and L'amourette, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
L'amourette carries more Brand PowerL'amourette is in more Bay Area grocersL'amourette fields the deeper lineupDélice Glacé sits further up the premium end
Délice Glacé
L'amourette
17
brand power
44
4
products
27
3
categories
3
1
grocers
11
$16.28
price per oz
$2.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Délice Glacé▭ L'amourette
Distribution · 30% of score4·46
D
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Délice Glacé
only L'amourette
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Délice Glacé · 0
no exclusive doors — everywhere Délice Glacé is, L'amourette is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Délice Glacé · L'amourette
