Dais vs The Midwife & The Baker · Bay Area shelf head-to-head
Dais and The Midwife & The Baker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Midwife & The Baker carries more Brand PowerThe Midwife & The Baker is in more Bay Area grocersThe Midwife & The Baker fields the deeper lineup
Dais
The Midwife & The Baker
10
brand power
32
2
products
15
1
categories
3
1
subcategories
9
1
grocers
3
$5.49
avg price
$10.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dais▭ The Midwife & The Baker
Distribution · 30% of score4·13
D
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dais
no top category The Midwife & The Baker doesn’t also play in.
only The Midwife & The Baker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dais · 1
only The Midwife & The Baker · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dais · The Midwife & The Baker