Dalmatia vs Crofter's Organic · Bay Area shelf head-to-head
Dalmatia and Crofter's Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dalmatia is in more Bay Area grocersDalmatia sits further up the premium end
Dalmatia
Crofter's Organic
39
brand power
39
14
products
16
2
categories
1
14
grocers
12
$1.37
price per oz
55.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dalmatia▭ Crofter's Organic
Distribution · 30% of score58·50
carried in 14 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dalmatia
only Crofter's Organic
no top category Dalmatia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dalmatia · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dalmatia · Crofter's Organic
