Dalmatia vs Scandinavian Delights · Bay Area shelf head-to-head
Dalmatia and Scandinavian Delights, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dalmatia carries more Brand PowerDalmatia is in more Bay Area grocersDalmatia fields the deeper lineupDalmatia sits further up the premium end
Dalmatia
Scandinavian Delights
39
brand power
27
14
products
11
2
categories
1
14
grocers
4
$1.37
price per oz
88.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dalmatia▭ Scandinavian Delights
Distribution · 30% of score58·17
S
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dalmatia
only Scandinavian Delights
no top category Dalmatia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dalmatia · Scandinavian Delights
