Dang vs Sun Chips · Bay Area shelf head-to-head
Dang and Sun Chips, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sun Chips is in more Bay Area grocersSun Chips fields the deeper lineupDang sits further up the premium end
Dang
Sun Chips
35
brand power
32
9
products
12
2
categories
1
4
subcategories
1
7
grocers
10
$1.89
price per oz
78.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dang▭ Sun Chips
Distribution · 30% of score29·42
D
S
carried in 7 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score53·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dang
only Sun Chips
no top category Dang doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sun Chips · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dang · Sun Chips
