Dang vs Wowza · Bay Area shelf head-to-head
Dang and Wowza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dang carries more Brand PowerDang is in more Bay Area grocers
Dang
Wowza
35
brand power
24
9
products
7
2
categories
4
7
grocers
2
$6.36
avg price
$6.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dang▭ Wowza
Distribution · 30% of score29·8
D
W
carried in 7 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score53·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dang
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dang · Wowza
