Darbo vs Crofter's Organic · Bay Area shelf head-to-head
Darbo and Crofter's Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Darbo
Crofter's Organic
42
brand power
39
18
products
16
3
categories
1
12
grocers
12
63.5¢
price per oz
55.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Darbo▭ Crofter's Organic
Distribution · 30% of score50·50
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crofter's Organic
no top category Darbo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Darbo · Crofter's Organic
