Darbo vs Liber & Co. · Bay Area shelf head-to-head
Darbo and Liber & Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Darbo carries more Brand PowerDarbo is in more Bay Area grocersLiber & Co. fields the deeper lineupLiber & Co. sits further up the premium end
Darbo
Liber & Co.
42
brand power
36
18
products
35
3
categories
3
12
grocers
1
$11.06
avg price
$17.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Darbo▭ Liber & Co.
Distribution · 30% of score50·4
L
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score78·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Liber & Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Darbo · Liber & Co.
