Darbo vs Portland Syrups · Bay Area shelf head-to-head
Darbo and Portland Syrups, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Darbo carries more Brand PowerDarbo is in more Bay Area grocersPortland Syrups fields the deeper lineupPortland Syrups sits further up the premium end
Darbo
Portland Syrups
42
brand power
36
18
products
88
3
categories
2
12
grocers
1
$11.06
avg price
$16.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Darbo▭ Portland Syrups
Distribution · 30% of score50·4
P
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Portland Syrups
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Darbo · Portland Syrups
