Darbo vs Wine Forest · Bay Area shelf head-to-head
Darbo and Wine Forest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Darbo carries more Brand PowerDarbo is in more Bay Area grocersDarbo fields the deeper lineupWine Forest sits further up the premium end
Darbo
Wine Forest
42
brand power
24
18
products
9
3
categories
4
3
subcategories
6
12
grocers
2
63.5¢
price per oz
$5.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Darbo▭ Wine Forest
Distribution · 30% of score50·8
W
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score78·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wine Forest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Darbo · Wine Forest
