Daring vs Quorn · Bay Area shelf head-to-head
Daring and Quorn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daring is in more Bay Area grocers
Daring
Quorn
34
brand power
32
9
products
9
2
categories
2
9
grocers
7
96.6¢
price per oz
82.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daring▭ Quorn
Distribution · 30% of score38·29
carried in 9 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Daring
only Quorn
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Quorn · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daring · Quorn
