Darrell Lea vs Yumearth · Bay Area shelf head-to-head
Darrell Lea and Yumearth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yumearth carries more Brand PowerYumearth is in more Bay Area grocersYumearth fields the deeper lineupYumearth sits further up the premium end
Darrell Lea
Yumearth
30
brand power
40
11
products
21
1
categories
2
2
subcategories
6
12
grocers
13
71.3¢
price per oz
$1.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Darrell Lea▭ Yumearth
Distribution · 30% of score50·54
D
carried in 12 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Darrell Lea
no top category Yumearth doesn’t also play in.
only Yumearth
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Darrell Lea · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Darrell Lea · Yumearth
