Dash vs Tajín · Bay Area shelf head-to-head
Dash and Tajín, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tajín carries more Brand PowerTajín is in more Bay Area grocersTajín fields the deeper lineupDash sits further up the premium end
Dash
Tajín
27
brand power
41
5
products
9
3
categories
3
6
grocers
14
$5.82
avg price
$4.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dash▭ Tajín
Distribution · 30% of score25·58
D
T
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dash
only Tajín
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dash · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dash · Tajín
