Dave's Gourmet vs Yellowbird · Bay Area shelf head-to-head
Dave's Gourmet and Yellowbird, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dave's Gourmet carries more Brand PowerDave's Gourmet is in more Bay Area grocersDave's Gourmet fields the deeper lineupYellowbird sits further up the premium end
Dave's Gourmet
Yellowbird
45
brand power
31
19
products
8
3
categories
2
5
subcategories
2
16
grocers
13
58.6¢
price per oz
98.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dave's Gourmet▭ Yellowbird
Distribution · 30% of score67·54
carried in 16 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dave's Gourmet
only Yellowbird
no top category Dave's Gourmet doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dave's Gourmet · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dave's Gourmet · Yellowbird
