David Protein vs Posana · Bay Area shelf head-to-head
David Protein and Posana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
David Protein is in more Bay Area grocersDavid Protein fields the deeper lineup
David Protein
Posana
21
brand power
20
15
products
6
3
categories
3
8
grocers
1
$2.36
price per oz
$2.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ David Protein▭ Posana
Distribution · 30% of score33·4
D
carried in 8 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score71·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only David Protein
only Posana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only David Protein · 7
only Posana · 0
no exclusive doors — everywhere Posana is, David Protein is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: David Protein · Posana