Reading the shelf…
David Protein offers a diverse range of protein bars designed to provide a flavorful and textured snacking experience. Each bar combines a blend of milk protein isolate, collagen, whey protein concentrate, and egg white to support protein intake. With options like Blueberry Pie, Cake Batter, and Peanut Butter Chocolate Chunk, the brand caters to a variety of taste preferences, all while incorporating a mix of sweet, salty, and rich flavors with unique textures.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 8 of 24 Bay Area grocers. how many stores stock the brand.
15 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 4 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are David Protein (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as David Protein · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to David Protein in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full David Protein lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.















Bay Area grocers where neither the digital catalog nor our shelf photos show David Protein· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with David Protein Triple Chocolate High Protein Frozen Dessert · its most-distributed SKU (1 door) in Ice Cream Tubs, the biggest opening. The closest open door is Berkeley Bowl · 5 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 78% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
22 storefronts across 8 grocers carry it · tap a pin to open the store.
already on that shelf: kind, gomacro, south forty snacks
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying David Proteinthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Ice Cream Tubs, Ice Creams, Protein Bars
open here: Ice Cream Tubs, Ice Creams
open here: Ice Cream Tubs, Ice Creams
open here: Ice Cream Tubs, Ice Creams
open here: Other Snack Bars
open here: Ice Cream Tubs
open = the store meaningfully carries that category (real depth, not a token SKU) and David Protein sells it elsewhere but has no SKU here.