David Protein vs Jambar · Bay Area shelf head-to-head
David Protein and Jambar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jambar carries more Brand PowerDavid Protein sits further up the premium end
David Protein
Jambar
21
brand power
32
15
products
14
3
categories
2
4
subcategories
2
8
grocers
8
$2.36
price per oz
$1.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ David Protein▭ Jambar
Distribution · 30% of score33·33
D
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only David Protein
only Jambar
no top category David Protein doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only David Protein · 5
only Jambar · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: David Protein · Jambar
