David Protein vs Gomacro · Bay Area shelf head-to-head
David Protein and Gomacro, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gomacro carries more Brand PowerGomacro is in more Bay Area grocersGomacro fields the deeper lineupDavid Protein sits further up the premium end
David Protein
Gomacro
21
brand power
56
15
products
40
3
categories
4
8
grocers
18
$2.36
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ David Protein▭ Gomacro
Distribution · 30% of score33·75
D
carried in 8 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only David Protein
only Gomacro
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only David Protein · 3
only Gomacro · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: David Protein · Gomacro
