David Protein vs South Forty Snacks · Bay Area shelf head-to-head
David Protein and South Forty Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
South Forty Snacks carries more Brand Power
David Protein
South Forty Snacks
21
brand power
44
15
products
15
3
categories
6
4
subcategories
6
8
grocers
8
$2.36
price per oz
$2.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ David Protein▭ South Forty Snacks
Distribution · 30% of score33·33
D
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only David Protein
only South Forty Snacks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only David Protein · 3
only South Forty Snacks · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: David Protein · South Forty Snacks