David Protein vs Mezcla · Bay Area shelf head-to-head
David Protein and Mezcla, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezcla carries more Brand PowerMezcla is in more Bay Area grocers
David Protein
Mezcla
21
brand power
42
15
products
16
3
categories
3
4
subcategories
3
8
grocers
9
$2.36
price per oz
$2.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ David Protein▭ Mezcla
Distribution · 30% of score33·38
D
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only David Protein
only Mezcla
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only David Protein · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: David Protein · Mezcla
