Davinci Signature vs Rummo · Bay Area shelf head-to-head
Davinci Signature and Rummo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rummo carries more Brand PowerRummo is in more Bay Area grocersRummo fields the deeper lineup
Davinci Signature
Rummo
0
brand power
51
3
products
29
1
categories
2
3
subcategories
15
1
grocers
15
$4.29
avg price
$5.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Davinci Signature▭ Rummo
Distribution · 30% of score4·63
D
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Davinci Signature
no top category Rummo doesn’t also play in.
only Rummo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Davinci Signature · 0
no exclusive doors — everywhere Davinci Signature is, Rummo is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Davinci Signature · Rummo