Davinci vs Goodles · Bay Area shelf head-to-head
Davinci and Goodles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Goodles carries more Brand PowerGoodles is in more Bay Area grocersGoodles fields the deeper lineup
Davinci
Goodles
0
brand power
51
2
products
27
1
categories
2
2
subcategories
5
1
grocers
15
$4.39
avg price
$5.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Davinci▭ Goodles
Distribution · 30% of score4·63
D
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Davinci
no top category Goodles doesn’t also play in.
only Goodles
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Davinci · 0
no exclusive doors — everywhere Davinci is, Goodles is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Davinci · Goodles