Decoy vs Joel Gott Wines · Bay Area shelf head-to-head
Decoy and Joel Gott Wines, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Joel Gott Wines carries more Brand PowerJoel Gott Wines is in more Bay Area grocers
Decoy
Joel Gott Wines
13
brand power
23
3
products
5
1
categories
3
2
subcategories
5
2
grocers
3
$21.99
avg price
$16.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Decoy▭ Joel Gott Wines
Distribution · 30% of score8·13
D
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Decoy
no top category Joel Gott Wines doesn’t also play in.
only Joel Gott Wines
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Decoy · 0
no exclusive doors — everywhere Decoy is, Joel Gott Wines is too.
only Joel Gott Wines · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Decoy · Joel Gott Wines