Deep Indian Kitchen vs Sobo · Bay Area shelf head-to-head
Deep Indian Kitchen and Sobo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Deep Indian Kitchen carries more Brand PowerDeep Indian Kitchen is in more Bay Area grocersDeep Indian Kitchen fields the deeper lineupSobo sits further up the premium end
Deep Indian Kitchen
Sobo
50
brand power
20
21
products
5
5
categories
1
7
subcategories
1
14
grocers
5
$1.01
price per oz
$1.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Deep Indian Kitchen▭ Sobo
Distribution · 30% of score58·21
carried in 14 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Deep Indian Kitchen
only Sobo
no top category Deep Indian Kitchen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Deep Indian Kitchen · Sobo
