Delightfully Turkish vs Amphora · Bay Area shelf head-to-head
Delightfully Turkish and Amphora, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delightfully Turkish carries more Brand PowerAmphora sits further up the premium end
Delightfully Turkish
Amphora
15
brand power
7
4
products
3
3
categories
1
4
subcategories
3
3
grocers
3
$7.43
avg price
$6.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Delightfully Turkish▭ Amphora
Distribution · 30% of score13·13
D
A
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amphora
no top category Delightfully Turkish doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Delightfully Turkish · 2
only Amphora · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Delightfully Turkish · Amphora