Delimex vs José Olé · Bay Area shelf head-to-head
Delimex and José Olé, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delimex is in more Bay Area grocersJosé Olé fields the deeper lineup
Delimex
José Olé
31
brand power
32
8
products
12
3
categories
3
7
grocers
5
$9.01
avg price
$8.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Delimex▭ José Olé
Distribution · 30% of score29·21
D
J
carried in 7 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score49·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Delimex
only José Olé
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Delimex · 2
only José Olé · 0
no exclusive doors — everywhere José Olé is, Delimex is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Delimex · José Olé
