Delimex vs Starlite Cuisine · Bay Area shelf head-to-head
Delimex and Starlite Cuisine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delimex carries more Brand PowerDelimex is in more Bay Area grocersStarlite Cuisine sits further up the premium end
Delimex
Starlite Cuisine
31
brand power
26
8
products
6
3
categories
2
7
grocers
4
44.7¢
price per item
$1.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Delimex▭ Starlite Cuisine
Distribution · 30% of score29·17
D
S
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score49·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Delimex
only Starlite Cuisine
no top category Delimex doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Delimex · Starlite Cuisine
