Delitia vs Regalis · Bay Area shelf head-to-head
Delitia and Regalis, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Regalis carries more Brand PowerRegalis is in more Bay Area grocersRegalis fields the deeper lineupRegalis sits further up the premium end
Delitia
Regalis
11
brand power
25
2
products
6
1
categories
3
1
subcategories
4
3
grocers
6
$1.16
price per oz
$5.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Delitia▭ Regalis
Distribution · 30% of score13·25
D
R
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Delitia
no top category Regalis doesn’t also play in.
only Regalis
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Delitia · 0
no exclusive doors — everywhere Delitia is, Regalis is too.
only Regalis · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Delitia · Regalis