Desert Essence vs Mother Earth · Bay Area shelf head-to-head
Desert Essence and Mother Earth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Desert Essence carries more Brand PowerDesert Essence is in more Bay Area grocersDesert Essence fields the deeper lineupMother Earth sits further up the premium end
Desert Essence
Mother Earth
50
brand power
34
44
products
11
7
categories
1
15
subcategories
1
4
grocers
2
$9.70
avg price
$8.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Desert Essence▭ Mother Earth
Distribution · 30% of score17·8
M
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Desert Essence
only Mother Earth
no top category Desert Essence doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Desert Essence · 3
only Mother Earth · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Desert Essence · Mother Earth