Desert Pepper Trading Co. vs Mrs. Renfro's · Bay Area shelf head-to-head
Desert Pepper Trading Co. and Mrs. Renfro's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mrs. Renfro's is in more Bay Area grocersDesert Pepper Trading Co. sits further up the premium end
Desert Pepper Trading Co.
Mrs. Renfro's
33
brand power
31
13
products
12
2
categories
3
3
subcategories
3
7
grocers
10
45.7¢
price per oz
47.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Desert Pepper Trading Co.▭ Mrs. Renfro's
Distribution · 30% of score29·42
carried in 7 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Desert Pepper Trading Co.
only Mrs. Renfro's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Desert Pepper Trading Co. · 2
only Mrs. Renfro's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Desert Pepper Trading Co. · Mrs. Renfro's
