Desert Pepper Trading Co. vs Salsa For All Seasons · Bay Area shelf head-to-head
Desert Pepper Trading Co. and Salsa For All Seasons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Salsa For All Seasons carries more Brand PowerSalsa For All Seasons is in more Bay Area grocersSalsa For All Seasons fields the deeper lineupSalsa For All Seasons sits further up the premium end
Desert Pepper Trading Co.
Salsa For All Seasons
33
brand power
42
13
products
16
2
categories
3
3
subcategories
3
7
grocers
11
45.7¢
price per oz
65.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Desert Pepper Trading Co.▭ Salsa For All Seasons
Distribution · 30% of score29·46
S
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Desert Pepper Trading Co.
only Salsa For All Seasons
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Desert Pepper Trading Co. · 4
only Salsa For All Seasons · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Desert Pepper Trading Co. · Salsa For All Seasons
