Devious vs Oaktown Spice Shop · Bay Area shelf head-to-head
Devious and Oaktown Spice Shop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oaktown Spice Shop carries more Brand PowerOaktown Spice Shop is in more Bay Area grocersOaktown Spice Shop fields the deeper lineup
Devious
Oaktown Spice Shop
9
brand power
45
2
products
39
1
categories
6
2
subcategories
22
1
grocers
2
$8.99
avg price
$11.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Devious▭ Oaktown Spice Shop
Distribution · 30% of score4·8
D
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Devious
no top category Oaktown Spice Shop doesn’t also play in.
only Oaktown Spice Shop
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Devious · 1
only Oaktown Spice Shop · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Devious · Oaktown Spice Shop