Di Fara vs Passione Pizza · Bay Area shelf head-to-head
Di Fara and Passione Pizza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Passione Pizza carries more Brand PowerPassione Pizza is in more Bay Area grocersPassione Pizza fields the deeper lineup
Di Fara
Passione Pizza
12
brand power
27
4
products
10
1
categories
2
2
subcategories
3
1
grocers
4
$9.99
avg price
$8.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Di Fara▭ Passione Pizza
Distribution · 30% of score4·17
D
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Di Fara
no top category Passione Pizza doesn’t also play in.
only Passione Pizza
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Di Fara · 1
only Passione Pizza · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Di Fara · Passione Pizza