Diamond Crystal vs Omnivore · Bay Area shelf head-to-head
Diamond Crystal and Omnivore, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diamond Crystal carries more Brand PowerDiamond Crystal is in more Bay Area grocersOmnivore sits further up the premium end
Diamond Crystal
Omnivore
27
brand power
21
5
products
5
1
categories
2
13
grocers
5
32.2¢
price per oz
$3.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diamond Crystal▭ Omnivore
Distribution · 30% of score54·21
carried in 13 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diamond Crystal
no top category Omnivore doesn’t also play in.
only Omnivore
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Diamond Crystal · 8
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diamond Crystal · Omnivore