Diamond vs Red Barn · Bay Area shelf head-to-head
Diamond and Red Barn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diamond carries more Brand PowerDiamond is in more Bay Area grocersDiamond fields the deeper lineupRed Barn sits further up the premium end
Diamond
Red Barn
31
brand power
20
22
products
12
1
categories
2
4
subcategories
4
5
grocers
3
$8.62
avg price
$11.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diamond▭ Red Barn
Distribution · 30% of score21·13
D
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score84·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diamond
no top category Red Barn doesn’t also play in.
only Red Barn
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Red Barn · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diamond · Red Barn